Specialized distribution solutions for lifestyle and niche fragrance brands
Leveraging 30+ years of industry expertise to curate the next generation of fragrance brands in North America
About
About Beauty is a boutique brand management, business development, and sales acceleration agency dedicated to representing exceptional lifestyle and niche fragrance houses. We provide our partners cost-effective access to the North American market while empowering them to retain full control of their business development.
Specializing in the entire brand lifecycle—from emerging creators to established global names—we leverage an extensive network of premier retailers to help brands scale their presence across the United States and Canada. By combining deep knowledge of consumer behavior with a comprehensive suite of marketing, sales, and logistics support, we ensure our partners achieve sustainable, measurable growth.
Who we are:
About Beauty is the culmination of decades of executive leadership at the highest levels of the prestige fragrance industry. Founded by Didier Maine de Biran and Nicholas Ratut, the agency offers niche houses the same high-level strategic expertise typically reserved for global heritage brands.
Didier, a 30-year industry veteran, previously served as President of North America for Bvlgari and Puig, and VP of Marketing at Mugler, overseeing icons such as Paco Rabanne, Prada, and Valentino.
Nicholas, a global distribution authority, spent 15 years as CEO of NR Global Beauty and served as VP/COO of ESCADA Beaute, driving retail expansion for Burberry and Van Cleef & Arpels.
Together, they provide partners with direct access to an unrivaled network of strategic relationships and executive-level vision.
Our Curated Brands:
Testimonials
"My brand would not be what it is without About Beauty"
CEO | Carine Roitfeld Fragrances
FAQ
What kinds of brands do you typically represent?
We specialize in lifestyle and niche fragrance houses that value craftsmanship, storytelling, and authenticity. Our clients range from emerging creators entering the market for the first time to established international brands seeking deeper reach and stronger performance in North America.
What makes About Beauty different from a traditional distributor?
We offer the structure and support of a distributor but with the flexibility and brand-driven approach of an agency. Our model allows brands to scale while maintaining identity, control, and long-term equity—supported by our 30+ years of expertise and deep market relationships.
What types of retailers and partners do you work with?
We collaborate with a wide network of leading retailers across the region—including Independent stores, luxury boutiques, specialty beauty retailers, select e-commerce platforms, and regional and national accounts – ensuring each brand is matched with the right distribution channels for their positioning and goals.